12 Sports Consulting
Schedule a Consultation
12 Sports Consulting icon
12 Sports Consulting · Recruiting Advisory

Recruiting services sell exposure.
We open doors.

Most recruiting services market your athlete to college coaches en masse. We use direct relationships to put your athlete on the right radars.

Schedule a Consultation
Navigate. Compete. Commit.
Rudy Carpenter
Former ASU Starting QB · NFL
799 Completions · ASU All-Time No. 1
100+
Active college coach relationships
Gary Knudson
Former ASU Starting TE
32 Years · CEO, AdSport
The Problem

Your athlete gets one shot at this. The people guiding it barely recognize the landscape anymore.

NIL changed the offer. The portal changed the roster. The House settlement is rewriting the math. Thirty state laws are arguing with each other while your kid's window opens. None of this was true four years ago. All of it is true now.

Families are being asked to make the most consequential decision in their athlete's life inside a system that nobody fully understands. The cost of the wrong call shows up at signing day. Not before.

The stakes are real. The complexity is new. The old way of figuring it out no longer works.

The Solution

A process built around one athlete. Not a database of them.

Doors are what relationships open. Every athlete in the program gets a strategy built around their game, their grades, their character, and their fit. Built once. Executed for as long as it takes.

Navigate

Know the terrain

Quarterly strategy meetings. Evaluation. Profile build. Proactive coach outreach. From the first call to the final signature.

Compete

Get seen by the right eyes

Football, academic, and character resumes. A pro-day style evaluation video. Rudy's personal evaluation, delivered to coaches who already know his name.

Commit

Decide once

Visit advisory, offer evaluation, signing-day judgment. The engagement ends when your athlete signs the right Letter of Intent.

Why Families Choose Us

Trusted by families who already knew better.

Watch All Stories →

Brodie Vehrs · QB · Class of 2026 · Committed to Oklahoma State

The Vehrs Family · Basha

Bryce Devlin · S · Class of 2027 · Committed to Air Force

The Devlin Family · ALA Queen Creek

Talan Scott · TE · Class of 2027 · Committed to Oklahoma State

The Scott Family · ALA Queen Creek

Latest from the firm

Reading worth the click.

All Insights →
Empty football stadium tunnel at twilight, field illuminated at the far end, warm sconce lighting along concrete walls
Aug 11, 2026Recruiting Strategy

How the contact-day budget changes what a home visit signals

Starting in 2027, FBS programs have a finite pool of off-campus contact days. When a coach visits your home, that decision is a deliberate use of a limited resource.

Read article →
A parent and athlete walking from behind toward a brick campus building at dusk, warm light spilling from tall windows
Aug 10, 2026Recruiting Strategy

How revenue sharing changed what happens on an official visit

Compensation conversations have moved into the official visit weekend. For families planning fall visits in the 2027 cycle, the meeting agenda looks different than it used to.

Read article →
View from inside an empty press box looking down at a college football practice field at dawn, single silhouette at the window
Aug 9, 2026Inside the Trail

A new head coach's fall camp audit is when the 2027 board gets honest

When a first-year coaching staff opens fall camp with a roster they did not build, what they find in pads directly reshapes which 2027 families get urgently called in September.

Read article →
The Next Step

The right people in the right rooms. That's the work.

A 15-minute call with Rudy is how you find out whether your family wants us doing it.

Schedule a ConsultationUp NextRecruiting Advisory