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12 Sports Consulting · Recruiting Advisory

Recruiting services sell exposure.
We open doors.

Most recruiting services market your athlete to college coaches en masse. We use direct relationships to put your athlete on the right radars.

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Navigate. Compete. Commit.
Rudy Carpenter
Former ASU Starting QB · NFL
799 Completions · ASU All-Time No. 1
100+
Active college coach relationships
Gary Knudson
Former ASU Starting TE
32 Years · CEO, AdSport
The Problem

Your athlete gets one shot at this. The people guiding it barely recognize the landscape anymore.

NIL changed the offer. The portal changed the roster. The House settlement is rewriting the math. Thirty state laws are arguing with each other while your kid's window opens. None of this was true four years ago. All of it is true now.

Families are being asked to make the most consequential decision in their athlete's life inside a system that nobody fully understands. The cost of the wrong call shows up at signing day. Not before.

The stakes are real. The complexity is new. The old way of figuring it out no longer works.

The Solution

A process built around one athlete. Not a database of them.

Doors are what relationships open. Every athlete in the program gets a strategy built around their game, their grades, their character, and their fit. Built once. Executed for as long as it takes.

Navigate

Know the terrain

Quarterly strategy meetings. Evaluation. Profile build. Proactive coach outreach. From the first call to the final signature.

Compete

Get seen by the right eyes

Football, academic, and character resumes. A pro-day style evaluation video. Rudy's personal evaluation, delivered to coaches who already know his name.

Commit

Decide once

Visit advisory, offer evaluation, signing-day judgment. The engagement ends when your athlete signs the right Letter of Intent.

Why Families Choose Us

Trusted by families who already knew better.

Watch All Stories →

Brodie Vehrs · QB · Class of 2026 · Committed to Oklahoma State

The Vehrs Family · Basha

Bryce Devlin · S · Class of 2027 · Committed to Air Force

The Devlin Family · ALA Queen Creek

Talan Scott · TE · Class of 2027 · Committed to Oklahoma State

The Scott Family · ALA Queen Creek

Latest from the firm

Reading worth the click.

All Insights →
Empty stadium tunnel at twilight, warm amber wall lights, the field glowing as a bright rectangle at the far end.
Jun 27, 2026Recruiting Strategy

An offer is not a commitment, and a commitment is not binding

In college football, the only binding document is the financial aid agreement a recruit signs. Every offer and verbal commitment before it binds no one. Here is how a family should read each.

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A small-town high school stadium at dusk, field lights just on, empty bleachers, a football on the grass in front.
Jun 26, 2026NIL

High school NIL runs on state rules, not the college offer

As of April 2026, 44 states permit high school NIL and five ban it outright. What a recruit can do now is set by state rules, separate from any money a program quotes.

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An open locker with a clean jersey on a hanger in a dim locker room aisle, warm light on the jersey, cool blue beyond.
Jun 25, 2026Transfer Portal

What a proposed shorter transfer window means for 2027 signees

The NCAA's FBS Oversight Committee proposed cutting the January transfer window from 15 days to 10 and opening it earlier. The change would tighten the month a December signee walks into.

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The Next Step

The right people in the right rooms. That's the work.

A 15-minute call with Rudy is how you find out whether your family wants us doing it.

Schedule a ConsultationUp NextRecruiting Advisory